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Some Short Cuts For Writing Social Media Content

Writing for social media can be a very time-consuming endeavour in my experience. One of the things I found that help is to have a plan. Figure out a whole bunch of things that you might want to share and talk about and put them into a calendar. I find this really destresses the process for me. I don’t have to think about what to write, I can just get on with it.

One of the ways I further simplify this process is to divide the months into four topic areas and then fit my posts into those. For example I use the following broad topics in my blog:



Your Art Practice

My Work - Studio Notes

Into these broad areas,I can fit many different topics. So I then sit down and work out what I want to do in each area by making a list of possible topics. Then I can research them as I go. This is a plan for my blog, which I post weekly. It can also help with Instagram or Facebook posts if I run out of visual ideas.

Here are some additional ideas for content.

• Juggling a day job with your art career

• Balancing art and motherhood/fatherhood - do you ever feel like this...........?

• Arts funding

• Art in the public schools

• Art lingo (definitions)

• Art philosophy

• Teaching art

• The experience of speaking about your art in schools, galleries, and elsewhere

• How you price your art

• Why you sell your work through a certain venue

• Why you chose to pull your work from a certain venue (no need to name names)

• The process of selling your art in galleries, festivals, online

• Other people’s blogs—take something they have written and respond to it in a new post

• Art publications you’ve discovered

• The news (art news or news from your niche)

• Creative well-filling activities: museum visits, art supply shopping missions, creative


• Topics you found on Twitter

• Things you’ve read on Facebook walls

• Artists in your family or black sheep

These ideas and lists are by no means exhaustive, but hopefully might give you some ideas to be going on with.

Photo Credit: Corben White

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