Writing for social media can be a very time-consuming endeavour in my experience. One of the things I found that help is to have a plan. Figure out a whole bunch of things that you might want to share and talk about and put them into a calendar. I find this really destresses the process for me. I don’t have to think about what to write, I can just get on with it.
One of the ways I further simplify this process is to divide the months into four topic areas and then fit my posts into those. For example I use the following broad topics in my blog:
Your Art Practice
My Work - Studio Notes
Into these broad areas,I can fit many different topics. So I then sit down and work out what I want to do in each area by making a list of possible topics. Then I can research them as I go. This is a plan for my blog, which I post weekly. It can also help with Instagram or Facebook posts if I run out of visual ideas.
Here are some additional ideas for content.
• Juggling a day job with your art career
• Balancing art and motherhood/fatherhood - do you ever feel like this...........?
• Arts funding
• Art in the public schools
• Art lingo (definitions)
• Art philosophy
• Teaching art
• The experience of speaking about your art in schools, galleries, and elsewhere
• How you price your art
• Why you sell your work through a certain venue
• Why you chose to pull your work from a certain venue (no need to name names)
• The process of selling your art in galleries, festivals, online
• Other people’s blogs—take something they have written and respond to it in a new post
• Art publications you’ve discovered
• The news (art news or news from your niche)
• Creative well-filling activities: museum visits, art supply shopping missions, creative
• Topics you found on Twitter
• Things you’ve read on Facebook walls
• Artists in your family or black sheep
These ideas and lists are by no means exhaustive, but hopefully might give you some ideas to be going on with.
Photo Credit: Corben White