Writing for social media can be a very time-consuming endeavour in my experience. One of the things I found that helps is to have a plan. Figure out a whole bunch of things that you might want to share and talk about and put them into a calendar. I find this really destresses the process for me. I don’t have to think about what to write, I can just get on with it.
You know it's a bit like - what can I cook for dinner? I often think that trying to figure out what to cook is the worst part of cooking.
One of the ways I further simplify this process is to divide the months into four topic areas and then fit my posts into those. For example, I use the following broad topics in my blog:
Mindset
The Biz of Art
In the Studio/News
Reviews
Challenges
Yes, I know that's five, but sometimes there are five weeks in the month so I need that extra topic! Here are some additional ideas for content.
• Juggling a day job with your art career
• Balancing art and motherhood/fatherhood
• Arts funding
• Art in the public schools
• Art lingo (definitions)
• Art Philosophy
• Teaching art
• The experience of speaking about your art in schools, galleries, and elsewhere
• How you price your art
• Why do you sell your work through a certain venue
• Why you chose to pull your work from a certain venue (no need to name names)
• The process of selling your art in galleries, festivals, online
• Other people’s blogs—take something they have written and respond to it in a new post
• Art publications you’ve discovered
• The news (art news or news from your niche)
• Creative well-filling activities: museum visits, art supply shopping missions, creative
excursions
• Topics you found on Twitter
• Things you’ve read on Facebook walls
• Artists in your family or black sheep
And that is just a few ..... I hope this helps.
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