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Is Selling On Line the Best Way to Promote and Sell Your Art?

On thing about being an artist in these times is that we have a wide range of options available to us to promote and have our work seen.

One of the best way for artists to sell their work these days is to create an online presence through social media and online stores. It is really a must to create an online portfolio to showcase your work and promote it on social media platforms like Instagram, Twitter, and Facebook.

Really your own website is the best option because then you own it. It is your small piece of internet real estate and barring your server collapsing, no one can take it away from you or change the rules. This is a risk when you are relying on platforms like Instagram, Facebook and Twitter. They change their algorithms and you can go from page one to anonymity in a flash.

These days it is relatively easy to create a website yourself - I created this website on the WIX platform and its been great for me. It takes time yes, but if you're strapped for cash its a good alternative to shelling out thousands of dollars.

You could also consider selling your work through online stores like Etsy, Society6, or Redbubble. Additionally, networking with other artists and potential buyers on platforms like LinkedIn is another option.

Then of course you may also consider participating in art fairs, selling in galleries, and working with art consultants. However even if you do go down the road of the last three suggestions, you are still going to need a web presence of some kind.

I would suggest a dedicated Instagram channel at the very least. Whether you love or hate social media it is here to stay and we need to participate to a certain extent.

Another venue you might consider, if you have been creating for a while is one of the Art Fairs.

Here are some of the Pros:-

  1. Exposure to a wide variety of potential buyers and collectors who appreciate art.

  2. The chance to network with other artists and dealers.

  3. It is an opportunity to sell artwork and build a client base.

  4. Your artwork has increased visibility as do you as an artist.

  5. This is a great way to showcase a portfolio and generate interest in your work.

  6. Art fairs provide a great opportunity to reach a large audience, quickly and effectively.

And here are some of the Cons:-

  1. There is the high cost of participation, which includes booth fees, travel expenses, and other costs associated with exhibiting.

  2. There is intense competition with other artists and galleries.

  3. There is the time-consuming and labor-intensive process of preparing and shipping all your artwork , plus the costs associated with that.

  4. The possibility of artwork being damaged or stolen is also something to think about and leads to thoughts on whether to insure the work or not - which can be expensive also.

  5. There can also be challenges associated with ensuring that your artwork is presented in the best possible light.

In conclusion, I would say that Art Fairs can be tricky. If there is one in your home town then it might be a more viable possibility, expenses wise. However, before considering this option you really need to have a dedicated marketing budget and there may not be an immediate return on your investment (ROI). Its greatest benefit is more likely to be short and long term exposure. Realistically you may not cover your costs with sales and can you take a loss like that financially in the short term?

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